Pete Daymont, American Party Rentals

Date sent: Mon, 18 Apr 2005 08:36:47 -0400
From: Pete Daymont
Subject: Re: THE RENTAL SHOW LAS VEGAS
To: abrett@alloyfold.com

Antony,

I don't suppose that I should share this with you as a customer but, price isn't everything. We've been buying Kestell wood chairs for 16 years.

Their price has for most of that time been at least 60% and sometimes close to 100% higher than the price of look alike products. The difference is that Kestell builds a product that is structurally sound and in the long run costs less to own.

Sounds a little like you and Murray talking, doesn't it? If you are having trouble getting that message across, that's your challenge and the potential customer's problem. Just remember the old eskimo saying, "If you're not the lead dog, the scenery never changes." The followers are forced to do it with price, the leaders can use service, technology, innovation and wine (the followers can't afford wine, not even a glass)...